The collaboration with Magis, a renowned Venetian company, was born from a shared goal: to create furnishing accessories that meet high aesthetic and functional standards and can add value to both public and private spaces.
We found the link between our two companies in Folly, the iconic bench designed by Ron Arad, as the polyethylene process, including casting and demoulding, mirrors that of concrete.
While the distinctive shape (an interplay of concave and convex) and the various grooves could have been a challenge, HPC concrete and the latest-generation technology of our factories brilliantly overcame it.
Thus, a new Folly was born, in HPC concrete, perfect for enhancing any space, even outdoors, and encouraging social interaction.
We are truly proud to have initiated this collaboration between two historic companies and to represent the potential of our region.