Tailor Made | Bucharest

In the heart of Bucharest, Sector 4 was historically characterised by large-scale residential blocks typical of Eastern European cities of the late 20th century. These concrete structures, designed for functionality and density, often left limited room for accessible, high-quality public spaces. From 2017 onward, the local administration launched an ambitious programme of urban regeneration to create a greener, more vibrant and citizen-friendly environment.

This is the context in which Totul Verde began collaborating with Metalco. Over the years the partnership has grown stronger, with Metalco becoming Totul Verde’s official partner, and the collaboration gradually extending to the group’s other urban-furniture brands.

The transformation is visible across a wide range of interventions: boulevards such as Alexandru Obregia and Constantin Brâncoveanu, new squares and esplanades, and parks like Piața Sudului, Orășelul Copiilor and Flamura. The brief was clear: move away from a grey, cement-heavy image and deliver colourful, inclusive places for everyday life. The goal was to create islands of aggregation where different generations can meet, relax and share the city.

Materials reflect the group’s full expertise: reconstituted stone (PDM), high-performance concrete (HPC), wood and steel. Many sites use standard collections for flexibility and reliability. Others required custom solutions. A key example is Shaolin, a modular linear system conceived for long runs that act as both seating and green-space edging, later included in the Bellitalia catalogue.

Focus projects within Sector 4

Beyond boulevards, parks and public spaces, the collaboration also produced emblematic projects that became local landmarks. These mini cases show how the partnership in Sector 4 goes beyond standard furniture and embraces infrastructure, design and innovation.

Obregia Bridge (Pasajul Europa Unită)

At the intersection of Alexandru Obregia Boulevard and Metalurgiei, the new bridge was designed as more than infrastructure. Metalco created the sculptural façade elements that wrap the structure, while the extensive LED lighting, running for several kilometres, was supplied through Eclatec and GHM. The project illustrates Metalco’s role as creative director and the connector between design, engineering and production, unifying architecture, furniture and light into a single identity.

“The Obregia bridge project addresses the theme of space and light within the city. Our key concepts for this project were: language, rhythm, spatiality, light, and color.”

– Arch. Massimo Tasca